Rujukan Leo Burnett Worldwide

  1. ↑ "Company Overview of Leo Burnett Company, Inc". Bloomberg. Dicapai pada 10 April 2018.
  2. 1 2 3 4 "Leo Burnett Co" (dalam bahasa Inggeris). Dicapai pada 2018-05-31.
  3. ↑ "Leo Burnett Worldwide, Inc.: Private Company Information - Businessweek". Businessweek.com.
  4. ↑ "Company Overview of Leo Burnett Company, Inc". Bloomberg. Dicapai pada 10 April 2018.
  5. 1 2 "Leo Burnett, still reaching for the stars after 60 years". Advertising Age. July 31, 1995.
  6. ↑ "Leo Burnett, 79, Led Ad Agency". The New York Times (dalam bahasa Inggeris). 1971-06-09. ISSN 0362-4331. Dicapai pada 2018-05-31.
  7. ↑ "Leo Burnett Worldwide, Inc.: Private Company Information - Businessweek". Businessweek.com.
  8. ↑ "Publicis Groupe buys into Brazilian agency to bolster Leo Burnett". www.campaignlive.co.uk. Dicapai pada 2019-05-30.
  9. ↑ "Leo Burnett Worldwide names new CEO". Crain's Chicago Business. January 27, 2016. Dicapai pada 2017-11-15.
  10. ↑ Sam Roberts (2010-04-03). "Rudolph Perz, Creator of Pillsbury's Doughboy, Dies at 89". The New York Times. Dicapai pada 2018-10-02.
  11. ↑ McCarthy, Michael (17 November 1997). "Charlie the Tuna Returns to Ads And More Corporate Rejection". The Wall Street Journal. Dicapai pada 8 December 2019.
  12. ↑ Holley, Joe (2005-07-08). "Charlie the Tuna Creator Tom Rogers Dies" (dalam bahasa Inggeris). ISSN 0190-8286. Dicapai pada 2018-04-06.
  13. 1 2 "A Parting of Ways for Heinz And Morris the Cat's Creator". The New York Times. 24 November 1994. Dicapai pada 8 December 2019.
  14. ↑ "Character of the Week: Jolly Green Giant". Retro Planet. 2009-02-28. Dicapai pada 2018-04-30.
  15. ↑ Taylor, Heather (2017-08-28). "The Story of Green Giant's Sprout". AW360 (dalam bahasa Inggeris). Dicapai pada 2018-04-30.
  16. ↑ William M. O'Barr, "Advertising in India." Advertising & Society Review 9#3 (2008): 1-33.
  17. ↑ "Still Lonely After All These Years (8/1)" (dalam bahasa Inggeris). Dicapai pada 2018-05-18.
  18. ↑ Navid Hafez, and P. M. Ling. "How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control." Tobacco control 14.4 (2005): 262-271.
  19. ↑ John G. Blair, "Cowboys, Europe and smoke: Marlboro in the saddle." in Rob Kroes and Michael P. Malone, eds., The American West: As seen by Europeans and Americans (1989): 360-83.
  20. ↑ Hilary Cooperman and Relli Shechter. "Branding the Riders: 'Marlboro Country' and the Formation of a New Middle Class in Egypt, Saudi Arabia, and Turkey." New global studies 2#3 (2008).
  21. ↑ "Burnett repositioned Marlboro cigarettes from a feminine brand to one that shouted masculinity."
  22. ↑ Yui-senpai (2011-08-21). Eric Stuart answers a long-wondered question about Pokémon. Youtube. Dicapai pada 2020-06-05.
  23. ↑ "Egg on North Face: Wikipedia furious after glamp-wear giant swaps article pics for sneaky ad shots – and even brags about it in a video • The Register Forums". forums.theregister.co.uk. Dicapai pada 2019-05-30.
  24. ↑ Hern, Alex (30 May 2019). "North Face criticised for replacing Wikipedia pics with branded shots". The Guardian. Dicapai pada 30 May 2019.
  25. ↑ McCarthy, John (30 May 2019). "The North Face axes 'unethical' Wikipedia product placement campaign by Leo Burnett". The Drum. Dicapai pada 30 May 2019.
  26. ↑ "The North Face Breaches Wikipedia Terms Of Service To Reach Top Of Google Search Results". www.mediapost.com (dalam bahasa Inggeris). Dicapai pada 2019-05-30.
  27. ↑ Fernando H Patucci (2019-05-24), The North Face / Top Of Images, dicapai pada 2019-05-30
  28. ↑ Lee, Dami (2019-05-29). "North Face tried to scam Wikipedia to get its products to the top of Google search". The Verge. Dicapai pada 2019-05-30.
  29. ↑ "Let's talk about The North Face defacing Wikipedia". Wikimedia Foundation (dalam bahasa Inggeris). 2019-05-29. Dicapai pada 2019-05-30.
  30. ↑ thenorthface (May 29, 2019). "@Wikipedia @LeoBurnett We believe deeply in @Wikipedia's mission and apologize for engaging in activity inconsistent with those principles. Effective immediately, we have ended the campaign and moving forward, we'll commit to ensuring that our teams and vendors are better trained on the site policies" (Tweet). Dicapai pada May 29, 2019 – melalui Twitter.